Clarity and alignment for scaling B2B businesses.
As a brand and marketing director and fractional CMO for B2B businesses, I help leadership and marketing teams get clear on their strategy and realign their brand and marketing cross-functionally, to scale with intention.
Professional experience
A proven track record of unlocking growth in competitive B2B markets like professional services, financial services, SaaS and recruitment.
I AM HERE TO HELP YOU
Clarify your growth strategy & know how to achieve it.
In competitive B2B markets, growth stalls when:
- The essence that created success has been eroded and brand positioning is unclear or generic
- Cross-functional strategy is pulling in different directions and is misaligned
- People in and around the business cannot clearly articulate its value
- Activity increases, but impact doesn’t
- It's forgotten that 'B2B' is still 'Human to Human'
My role is to define a clear, differentiated position and steward leadership teams on the path to aligning strategy, brand and marketing, cross-functionally.
Every project starts with one simple goal:
To move your business forward
Clarity & direction
Clarity Audit™
For a clear perspective on what's misaligned, opportunities and priorities for scaling.
Repositioning
Brand Definition™
Deep-dive to evolve, refresh or create your Brand Playbook - the foundations to scale.
Planning
Alignment Roadmap™
A phased plan, for you to scale with intention.
Project leadership
Alignment Phases™
Stewardship of phased projects to execute - aligning business, brand and marketing activity cross-functionally to scale.
Adhoc leadership
Clarity Compass™
Adhoc sessions when you need them.
Structured leadership
Clarity Pulse™
A monthly or quarterly connection to pause, reflect and refocus to ensure business, brand and marketing activity remain aligned.
Sliding investment model based on the complexity of your business. Please email kate@distinctposition.co.uk for details.
Need help getting on the right track?
Having worked as a permanent, interim, fractional and consultant marketing leader I'm not phased or defined by contract types or job titles. This means I can work alongside and in your business to add value in a way that makes most sense for the goal, project or solution we’re working on.
If this resonates and you're curious about the possibility of working together, take the first step to clarity with a conversation to explore where you are today and options for getting you where you want to be.
Testimonials
Kate was the driving force behind the biggest rebranding project in our companies history, leading a long and detailed yet effective process that culminated in a new brand and marketing playbook which we are all very proud of.
It was Kates experience and strategic expertise that made this possible whilst project-managing many different ideas, personalities and interests from each corner of the world, never compromising her own values - no mean feat. The legacy she has left with Cobalt is a strong and lasting one - thanks, Kate.
Marcus Davies Bateman
Managing Director
Kate is an inspirational leader who excels in strategic thinking and possesses formidable analytical skills.
During our time working together, I consistently witnessed Kate's ability to navigate complex challenges with a strategic mindset. Her knack for identifying opportunities and crafting effective marketing strategies set her apart.
One of Kate's most admirable qualities is her dedication to driving positive change within the business. Her inclusive approach fosters a sense of unity and cohesion within cross-functional teams, resulting in seamless execution and outstanding outcomes.
Hazel Hunt
Senior Global People Business Partner
Kate has always demonstrated a conscientious, intelligent, and very considered approach to marketing and communications.
Sincerity and dedication are watchwords I would associate with Kate - a reliable and effective asset, and with a great demeanour too, to have working with or for you.
Colin Paterson
Head of Marketing
I worked with Kate on a proposition strategy for a major brand within the Adecco Group portfolio.
She brought real insight and creativity to the project, as well as a client-focused and pragmatic mindset. A pleasure to work with.
Jon Waters
Business Development & Client Solutions Director
Kate is a friendly and enthusiastic team player with a real passion for strategic marketing, insight and development.
A truly positive and experienced professional.
Kim Smith
Business Operations Manager
Kate is an amazing strategic marketeer with real passion for what she does. She quickly develops genuine and strong relationships with the client, whilst understanding their needs & ambitions.
Kate gets under the skin consumer tension / problem and flexes marketing theory to meet the client & consumer need. Kate is always professional, focussed and willing to listen. She is emotional intelligence personified!
It was was an absolute pleasure to work with Kate on projects for brands like Tesco and I hope we get to work together again!
Michelle Soloman
Brand and Communications Consultant
